I come from a family of accountants (grandfather, father, mother and sister) so accounting was introduced into my life when I was 12 years old.
At the time, I was filing documents and doing "Office Girl" services, but I only started to understand better after I started posting the Cash Books of some clients of the family accounting office.
Little by little I felt the need to learn more, I took a quick accounting course at Sebrae and started doing Personal Income Tax with my father.
At the age of 19, I took over the tax sector and, later, the registry sector. It was at this moment that DATA became the core of my work.
It is impossible to manage without having the RELEVANT information at hand.
Imagine driving a car without the following accessories: steering wheel, rearview mirror, front window, brakes, accelerator. We don't know what it will be like, but it will result in an accident.
Running a company is the same thing, so a manager needs 2 things:
DATA
KNOWING WHAT TO DO WITH THE INFORMATION
It is not enough to know the meaning of, for example, EBITDA (Earnings Before Interest, Depreciation and Amortization), but rather the reasons why the asset purchase and sales market likes this index so much and not be fooled by Ebitda* or Adjusted Ebitda (they do not follow CVM guidelines).
Note: Back in the Orkut days, I was part of the "I Hate EBITDA" community. But today I understand its function and can use it to show that it is not the only indicator of business decisions.
So let's go from:
Faith, coffee, strategy and willingness!
Business Advice
Prof. Dr. Elúbian
WhatsApp +55 11-98598-7846